About us

A strong visual image and clean aesthetics is the quintessence of label’s identity. ‘Collar’ strives to dress the personality not a body type, seeing women as gentle, ethereal creatures, embodying determination and strength in a seemingly fragile beauty.

Swimwear, lingerie and accessories label ‘Collar’ was founded by its designer and art director Monta Apsāne, and is lead together with writer Ieva Laube, who enhances the label’s conceptual vision and visual aesthetics through textual narrating.


‘Collar’ merges high functionality and exceptional quality yet maintains a mysterious and refined expression of beauty with a twist of edginess for a confident state of mind. Hover image to view closer


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