Jurmala is known as a resort city that has a beautiful long sandy beach. From 2014 onwards, we helped Jurmala to capitalize on beach volleyball, promoting Jurmala as natural venue for big beach volleyball events. And in 2016, we got our opportunity to advertise the biggest event to date - the 2016 CEV European Championship Jurmala Masters. 

We knew that this event would feature the biggest European beach volleyball stars and we knew it was going to be a big and intense occasion. And we also knew that there was nothing we could do about the notorious Latvian summer weather that can show its harsh side. So we decided to make a very honest commercial about the things we could promise and about the things we could not. We could not promise to warm the sea or make the summer longer, but we could promise an epic sports event on the Jurmala beach.