Wim Crouwel
„The grid is like the lines on a football field. You can play a great game in the grid or a lousy game. But the goal is to play a really fine game.“
Armin Hofmann
„There should be no separation between spontaneous work with an emotional tone and work directed by the intellect.“
Dieter Rams

„Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.“