Hi, how are you?
Happy to see you here. I suppose you want to know more about me and my doings? I'm a brand strategist who's able to make relevant, smart and fitting connections within today's world. All in order to define brands with sense, clarity and character in today's tendency.
I could talk for hours about how to ensure cultural relevance, what steps to take to position a brand or what models I use to define a certain outset, but I rather have a conversation.
Get in touch via email.
PS. I used to publish a newsletter in which I shared a sign of the times in the world of brands, culture & tech. I stopped because I didn't enjoy the attention that came with it. Here you can find the archive, which is still useful.
A hotel experience designed to let guests enjoying local life, curated by City Hosts and backed up by technology.
A curated tech hub in the city of Amsterdam. Pushing startups towards exponential growth and works as a label for growth.
An iced tea made from rejected fruits, thereby fighting against foodwaste with a brand promise to quit when foodwaste is history.
Communication around a brand, service or product is continuous, there is no on / off button. Stories can be told, arise and distributed through many channels. The possible connections between brands and people, and the position of brands in today's world offer many challenges and opportunities. As a strategist I strive to build upon the right opportunities in order to create enduring, relevant and effective work. Either it's on brand, product or campaign level. This vision translates into the following three services;
Not for the sake of being digital, but for the sake of being relevant. Because digital forces us to be relevant and triggers to act.
I define strategies with a collaborative, hands-on mentality. All in order to stimulate growth, and achieve meaningful change within an organisation and the world around it.
Defining a brand is about making choices, puzzling the market and find a place within moving trends and changing cultures.
If the right choices are made, a true commitment comes out which then can be translated into all is needed in order to bring a brand to live.
Concepting with digital media, using smart tactics in order order build upon the brand's relevance.
I develop concepts, together with all the talented people around me. Aiming to make a brand, product or service better known for what it wants to be know for.
Projects and moments that have shaped my doings.
My life, in true color