Hello, welcome.

As an entrepreneurial brand strategist, I build brands with sense, clarity, and character in today's tendencies. I'm able to define the right fundamentals that enable brands to grow from their own true self.

For whom? No specific industry. I find great joy in starting from 0. To study new worlds with a beginner's mind. To converse with founders, speak about their doings, understand their field, and find the right insights to build on. I’m familiar with these phases of not knowing. Of valuing questions over answers. It’s something people praise me for. And it's exactly what's needed to define brands that click.

My years of experience have enabled me to feel at home in the world of architecture, real estate, fintech, food, and lifestyle-driven D2C brands.

So, what happens once a brand's fundamentals are defined? It’s time to act on it. With brand design, product, features, services collabs, comms... The works. And I'll be around to keep it all on brand. To partner up, evolve, and stay relevant.

    ENTREPRENEURIAL ENDEAVOR

    As an entrepreneur, I've started, ended, and failed various businesses. The one I'm most proud of, is our food label Celebrate What You Eat.

    With CWYE, we believe the way food connects people and how flavors can favor your vibe, is something to be celebrated. We brought this belief to life through a series of products. We had GinMayo & GinChup, unique, award-winning cocktail sauces with 2% alcohol that were made to make you celebrate what you eat. There was Let’s Salsa, a series of hot sauces where “hot” wasn't about “burn”, but about touching you and your food in activating ways. Hot sauces & syrups that made your food dance. And Jean Cidre, a “Brut Breton Biologique” which was made to celebrate French summers all year round.

    We started the label in 2019 but by the beginning of 2023, we were forced to close shop since we had to deal with some serious setbacks due to various price increases from our producers. Which made it impossible to build a healthy business.

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