As an entrepreneur, I've started, ended, and failed various businesses. The one I'm most proud of, is our food label Celebrate What You Eat.
With CWYE, we believe the way food connects people and how flavors can favor your vibe, is something to be celebrated. We brought this belief to life through a series of products. We had GinMayo & GinChup, unique, award-winning cocktail sauces with 2% alcohol that were made to make you celebrate what you eat. There was Let’s Salsa, a series of hot sauces where “hot” wasn't about “burn”, but about touching you and your food in activating ways. Hot sauces & syrups that made your food dance. And Jean Cidre, a “Brut Breton Biologique” which was made to celebrate French summers all year round.
We started the label in 2019 but by the beginning of 2023, we were forced to close shop since we had to deal with some serious setbacks due to various price increases from our producers. Which made it impossible to build a healthy business.