Hello, welcome.

I hope this piece of the internet finds you well.

As an entrepreneurial brand strategist, I build brands with sense, clarity, and character in today's tendencies.
I'm able to define the right fundamentals that enable brands to grow from their own true self.

You might wonder for whom? No specific industry. Over the years I started feeling at home in the worlds of architecture, food, fintech, and lifestyle-driven D2C brands.

I find great joy in starting from 0. To study new worlds with a beginner's mind. To converse with founders, speak about their doings, and get to understand their profession. And from there, finding the right insights to build on.

I’m familiar with these phases of not knowing. Of valuing questions over answers.
It’s something people praise me for. And it's exactly what's needed to define brands that click.

It's a puzzle basically, manifested in language.

So, what happens once I laid out the puzzle and defined all needed brand fundamentals?
It’s time to act on it. With brand design, product, features, services, collabs, comms... The works.
I'll stick around to keep it all on brand and enable it to evolve its relevance in this ever-changing world.