Passion is one of Superdry’s core values. Here at Superdry we are passionate about lots of things, but our biggest passions are amazing clothes and our customers. At Superdry, we strive to protect our customers from counterfeits and their associated risks. This is reflected in our commitment to providing a safe and secure shopping environment through our official website, our hassle-free customer service channels and our ‘Zero tolerance’ stance against online fraud and counterfeits.
We know that actions speak lounder than words, that’s why our dedicated Brand Protection team regularly identify and remove websites, marketplace listings and social media profiles that advertise counterfeit products or seek to defraud our customers. Our ‘Zero Tolerance’ approach doesn’t stop there. We are also committed to identifying and eliminating the sources and distribution networks of counterfeit products on a global scale in collaboration with investigation agencies, legal advisors, law enforcement bodies and other brands.
products sold online are fake
counterfeiting industry approximate worth by 2020
In the last 10 years, the global counterfeiting industry has grown
counterfeiting industry is worth more than the annual GDP of 150 countries
For a number of counterfeit goods, the risk consists in the products containing substances which have not been approved such as illegal dyes and chemicals. Contact with these products may sometimes lead to allergic reactions.
Because of their poorer quality and durability, counterfeit goods don’t actually save you money.
Approximately 2 million jobs are lost worldwide per year as a result of counterfeiting.
All counterfeit sales discourage originality by mimicking legitimate brands with innovative ideas.
Counterfeit sales have been linked to organized crime with the profits going towards drug smuggling, human trafficking, child labour, modern slavery and even terrorist activity. Counterfeits are often produced in sweatshops run by criminal gangs. Workers have little to no protection, with fundamental human rights ignored.
Bottom line, when you purchase a counterfeit item, you’re supporting an illegal activity.
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Counterfeit products can be dangerous.
For a number of counterfeit goods, the risk consists in the products containing substances which have not been approved such as illegal dyes and chemicals. Contact with these products may sometimes lead to allergic reactions.
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Buy fake,
buy twice.
Because of their poorer quality and durability, counterfeit goods don’t actually save you money.
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Counterfeiting stifles creativity.
All counterfeit sales discourage originality by mimicking legitimate brands with innovative ideas.
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Purchasing counterfeit items
supports
organized crime.
Counterfeit sales have been linked to organized crime with the profits going towards drug smuggling, human trafficking, child labour, modern slavery and even terrorist activity. Counterfeits are often produced in sweatshops run by criminal gangs. Workers have little to no protection, with fundamental human rights ignored.
Read less
Read more
Counterfeiting
harms employees
at legitimate
businesses.
Approximately 2 million jobs are lost worldwide
per year as a result of counterfeiting.
Read less
Read more
Counterfeit products can be dangerous.
For a number of counterfeit goods, the risk consists in the products containing substances which have not been approved such as illegal dyes and chemicals. Contact with these products may sometimes lead to allergic reactions.
Read less
Look for the green padlock icon in the address bar.
Use a credit card when buying online to help protect you. It means you can make a claim against your card provider.
Check who has registered the website by clicking on the green padlock or to the left of the address bar
On https://www.whois.com/whois (but beware of false information!)
There should always be customer service telephone number, email address and mailing addresses. The ‘Contact Us’ section should not be a blank form which require the input of personal information.
Look for large discounts from very high to low prices. Trust your instincts. If it’s too good to be true, it probably is.
In the URL and on the website itself.
This indicates a secure payment.
Shipping location, shipping charges, return and refund policies. Avoid pur chasing from sellers with unclear T’s & C’s.
Including reviews on Trustpilot.
Asking you to confirm your card details before you are on the payment stage. Never enter your PIN online.
Or have concerns about a particular website, marketplace listing or social media post, please get in touch with our Customer Services or Brand Protection teams.
email@superdry.com
anotheremail@superdry.com
yetanotheremail@superdry.com
Visit our blog for regular articles on Safe Shopping and the counterfeiting industry.