You’ve probably heard of the website designer and web developer, haven’t you? Based on your understanding, what are the main functions of a web designer and developer? Further question, are you familiar with website engineers? They are website professionals with technical knowledge about designing, creating, and developing a converting website. When we say a converting website, it has to focus on numbers. The site itself should be able to convince the target audiences that the offers of the brand being marketed are the ultimate solution.
Website engineering is a process whereby the site developers are going to focus on the interactive and functional characteristics of the platform. You have to remember that the biz site is a digital platform being used to boost the performance of the business. Luring potential customers is the main objective of every business. That is why it is necessary that the website itself should be created and designed in a world-class way. This is to build the brand in a strong manner. People should be able to appreciate the good things behind the brand. And it is possible only when the brand website is visible through the eyes of the target market.
Initial points about web designers
Nowadays, websites are very crucial for business success. That is why you need to familiarize yourself not only with website design and development concepts but as well with website engineering. This is vital in order to reach your goals and objectives in business. You have to understand the tasks and functions of a web engineer. By doing so, you will be on the right track in your quest for dramatic business growth.
Let’s start with the idea about website designers. Who are they actually? As with regular designers, they are responsible for the aesthetics. But you have to remember that when it comes to the website, aesthetics refer to more than just the appearance. Design has to be smart as well. There should also be usability in the website. Hence, website engineering experts prioritize the importance of UX and UI designs. For them, creating a site is to provide the customers with ultimate satisfaction. Fulfilling the end-users’ demands and needs is quite important. This is a great way to make your business highly marketable and profitable. More people through this way are going to appreciate the products or services under your brand.
Understanding website design
The most important part of the website design is the aspect of understandability. When people visit the website, even those who are not tech-savvy would greatly appreciate the ease of which to navigate the pages. Of course, creativity should not be lost in the focus for usability. Creativity and function should go hand in hand in a website to ensure conversion, which is the goal of every business.
They are more educated developers—literally. They also have more experience in the field of web development. They are called engineers because just like other engineers—mechanical, chemical and electrical, among others, website engineers have a degree. They also have various certifications in various fields of web development. There is also that notion that web engineers are more technical and can do more complex forms of web development, particular when it comes to web applications.
You have to know that when it comes to designing websites, it shouldn’t be complicated like art work. It should really be neat, first and foremost. That means the pages of the website shouldn’t have anything unnecessary that will only confuse people. You cannot do so many aspects of design that could really damage intuitiveness.
What about website developers?
When you talk about the core work of the web developer and web engineer though, it is mostly about putting functionality in the template provided by the website designer. You know how there are engineers labeled as smart in math but terrible in grammar? It’s not necessarily true but somehow there is that idea. It’s the same with web designers and web developers or engineers. Web developers are great at translating the coding languages to function. But sometimes, they are so focused on that aspect that they may have overlooked the design.
Are they really the same or different?
You need to read the following context so that you can truly understand the difference between a web engineer and a web developer. If you are looking for people to create your business website, it’s best that you know who to hire. The best one would be to hire a web development company. That would be smart because such a company would have everything you need. It is like a one-stop shop for your web development needs. A company has its own web designer, web developer and web engineer.
You know what else? Agencies also have their own content creator and photographer to ensure that your website is of high quality and every piece of it is professionally created. However, there is that notion that hiring a web development agency is quite expensive. At face value, that is true.
Here’s the deal: Of course, it’s going to be expensive because the company will have a number of employees and different teams with various expertise in website creation. To pay for the employment pool as well as an office that could house all employees, the company has to charge more.
That would be in comparison to hiring a freelance web developer. Of course, that’s just one person, so it’s not going to be pricey. Or you can choose a website engineer to create your website. They are more expensive, but they are also more experienced than the web developer. Plus, the degree will also give you a piece of mind.
But, did you remember when we talked about website designers being more adept with aesthetics? While you might think that a web developer might suffice, you will soon realize the importance of having a good-looking website. So then you hire a website designer. You may also decide to hire professional writers to create your content. Eventually, you will realize that your expenses are stacking up and it might be cheaper to just hire an agency.
What if hiring individual freelance workers is still cheaper than getting an agency? Good for you! But the stress of getting one freelancer or two will take up a lot of time and may prove to be taxing. There is also a problem of cohesion. If the two or three freelancers you hire have individual thoughts, then the whole website may not be as intuitive as you like it to be.
Why are website engineers so important for business?
You want to build your website, one thing is true: website engineers are essential. They just know the more technical side of building websites and that includes web applications.
Why is a web app important? This is really where the business happens. A website is more than just a repository of information. It is now a place where people do business. The necessity of an e-commerce site was really highlighted as the entire world was facing a health crisis. The coronavirus pandemic taught people the dangers of going out of the house. Not only that, there were really months when people were forced to stay at home.
Having said that, web applications are becoming more and more necessary. Even if we take the pandemic out of the equation, the web apps are just very convenient. It really makes your life easier. Not all people enjoy shopping as most women are perceived to do. Not only that, some people don’t have the time nor the patience to go to a store to shop.
With the presence of web apps, you can just relax at home and get everything you want delivered right at your doorstep. This is the bottom line why if you’re a business entity, you need to make sure that you hire the best provider of effective web solutions. Between a web designer/developer and web engineer, it is advised to choose the latter. The main reason behind this is that website engineers are trained to engineer a web solution that can help your business have massive growth and great success.